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  <title>Insights · Trey Smith</title>
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  <description>Technology leadership, automation and AI for growing companies.</description>
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    <title>Business Process Automation with n8n</title>
    <link>https://smithiii.co/insights/business-process-automation-with-n8n/</link>
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    <pubDate>Tue, 15 Sep 2026 19:00:00 GMT</pubDate>
    <category>Automation</category>
    <description>Why I build business automation on n8n: self-hosting, real code when you need it, predictable cost at volume, and workflows you actually own.</description>
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  <item>
    <title>Is Business Automation Right for You?</title>
    <link>https://smithiii.co/insights/is-business-automation-right-for-you/</link>
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    <pubDate>Tue, 01 Sep 2026 19:00:00 GMT</pubDate>
    <category>Automation</category>
    <description>Automation pays off when the work is frequent, rule-based and already understood. How to tell if your business is ready, and what to fix first.</description>
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    <title>CIO vs CTO: Which One Does Your Business Actually Need?</title>
    <link>https://smithiii.co/insights/cio-vs-cto/</link>
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    <pubDate>Tue, 18 Aug 2026 19:00:00 GMT</pubDate>
    <category>Leadership</category>
    <description>CIO and CTO sound interchangeable but they're different jobs. Here's how they differ, which one a $5-35M company usually needs first, and when you need both.</description>
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    <title>Why Fractional CTOs Are Suddenly Everywhere</title>
    <link>https://smithiii.co/insights/why-fractional-ctos-are-everywhere/</link>
    <guid>https://smithiii.co/insights/why-fractional-ctos-are-everywhere/</guid>
    <pubDate>Tue, 28 Jul 2026 19:00:00 GMT</pubDate>
    <category>Leadership</category>
    <description>Fractional CTOs have gone from niche to mainstream. Here's what changed, when the model works, when it doesn't, and how to tell a real one from a title.</description>
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  <item>
    <title>When Is the Right Time to Hire a CTO?</title>
    <link>https://smithiii.co/insights/when-to-hire-a-cto/</link>
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    <pubDate>Tue, 14 Jul 2026 19:00:00 GMT</pubDate>
    <category>Leadership</category>
    <description>The signals that tell a growing company it needs real technology leadership, and why the right moment is usually earlier than owners think.</description>
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